The Indiana Daily Student has been a publication for more than 150 years. On the Marketing staff, I worked on partnership campaigns, press releases, new product releases, social media campaigns, direct mail campaigns, event marketing and general data analysis.
INDIANA DAILY STUDENT
CAMPAIGNS
Messenger Bot Campaign:
I created and scheduled developed advertisements off of @idsnews through multiple social media platforms to reach all of our different audiences. These ads were targeted among sports, breaking news, morning breakdown, and more.
The campaign achieved a total of 15,000 impressions and over 5,000 engagements over the course of two months.
IU Auditorium Contest Campaign:
I advertised IU Auditorium ticket contests based on a partnership in exchange for brand awareness. These ads were customized among the different shows and the team conducted an average of 5 contests a semester.
Overall, this campaign reached an average of 20,000 impressions per auditorium contest.
Housing Fair Campaigns: Fall 2017, Spring 2018, Fall 2018
I created a marketing campaign for the IDS Housing fair containing over 60 vendors and prize sponsorships from local Bloomington businesses.
This involved writing copy and managing the design of the advertisements as well as creating a content calendar for the social media roll-out on Twitter, Instagram, Facebook, and Snapchat.
This campaign reached an average of 600 attendees per semester with an average of 350 subscribers to direct mail newsletter with weekly stories.
