TIMELYCARE
At TimelyCare, I led the end-to-end delivery of major product features, incremental enhancements and growth experiments that supported key business outcomes. I work collaboratively with cross functional partners across the customer support, care, operations, marketing, and sales teams. The initiatives contributed to a a 75% in annual recurring revenue and boosted user satisfaction scores for key app features by 20%. My focus on cross-functional collaboration, success metric definition, and user-centered discovery was central to delivering these results.
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Before transitioning into product management, I owned content strategy and product definition for self-guided mental health features. I created and launched over 250 pieces of evidence-based content tailored to college students and defined product requirements in collaboration with engineering and design. By building and leveraging analytics dashboards in Pendo and Looker, I continuously optimized our content and product experience based on real user behavior. One of my most impactful initiatives involved co-leading a campaign automation project using AWS Pinpoint and Pendo, which resulted in a 205% increase in app and feature adoption.
MEMBER FACING PRODUCTS
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Improving how 2M+ students access care, community, and self-guided support!
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What I Own
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Virtual Visit Scheduling
Mental health, medical care, and health coaching — seamless scheduling from need to visit on both mobile and web devices -
Self-Guided Well-Being Features
Curated content on anxiety, stress, academics, and more — tailored for college students, faculty & staff -
Peer Support Community
An anonymous, safe space for students to share and support one another
What I Do
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Drive product strategy, roadmap, and execution across all member touchpoints
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Collaborate cross-functionally with design, engineering, data, and care operations
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Leverage analytics, feedback, and discovery to iterate and scale meaningful solutions aligned with patient safety and business outcomes
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Why It Matters
By owning the full member experience, I help students access care on their terms — whether that’s connecting with a provider, exploring self-care tools, or feeling less alone.
PRODUCT ANALYTICS & DIGITAL SELF-CARE
I was instrumental in setting up our Product Analytics on Pendo and creating regular user reports on the features within the member app. From there, I worked with leadership to prioritize our roadmap to reflect the user feedback, market research and general product performance. I worked on strategic experiments with our Senior Product Manager to adjust the UX and validate solutions in order to drive down costs and drive up engagement with lower cost features.
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I led the self-care content process with cross-departmental collaboration with the Care Team and Marketing Team to ensure self-care content was being communicated in the right way while being clinically valid and safe for user to access on their own.
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The unique value this feature had in comparison to other similar features in the industry was it's basis and foundation in putting the user first. I was able to use real-time user testing and user feedback to ensure content felt easy to understand and engage with, and continued gathering user intel to iterate on the feature and the functionality of journeys in general.
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I also worked closely with other PMs on the team to make sure both backend platforms we use to upload as well as the member web and mobile platforms were working correctly. I helped with efforts in fixing defects and progressing towards enhancements on this feature.
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I built a social media presence and strategy for TimelyCare on Instagram, Twitter, and TikTok from scratch. Our main objectives were to build a community of students, equip them with health literacy for life, and drive registration and utilization. I wrote social copy, delivered to designers, and created an approval process to make sure we were putting out the best possible content for our students to engage with.
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I effectively assisted int the creation of the brand's voice on social and am incredibly proud of the work my team does.
HEALTH & WELL-BEING CONTENT
I worked with our Health Literacy lead to decide what topics were most relevant and important for students to learn about to enhance their well-being and direct them to the TimelyCare app for assistance. Here's are examples of social assets we created as a result of our content planning.
MARKETING TOOLKIT
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I created a full marketing toolkit for new client launches with updated branding and language for the new app. We provided social posts describing basic product offerings along with social copy, flyers, posters, demo videos, email templates, press releases, and created UTM codes to track all assets through a simple data stream.
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LANDING PAGES
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I coordinated with web developers and graphic designers along with the creative and marketing teams to make a shift from a less interactive and eye-catching landing page to something that students could really understand and relate to.
We were able to complete the project in a 2 month sprint.
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PRODUCT COMMUNICATIONS AND ANALYTICS
Created product marketing communications to convey a transition from third-party application to in-house application to 80+schools through social posts, social copy, flyers, posters, stickers, pop up banners, and email templates. I also produced the TimelyCare app demo video that was distributed to all schools with motion graphics, branded video editing, and scripted voiceovers.
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I went over these assets' performance in biweekly meetings. I pull data from both Google Analytics and HotJar, cleanse it, and put it together in slide decks that the team can refer back to. This helps us keep track of students who need to register on the new application and the Marketing team can make informed strategic decisions on what to do next to drive brand awareness.